Black Hat SEO – A Bad Idea Disguised As A Cunning Plan
Since Search Engine Optimisation first became a concept, some people have been tempted to game the system by using SEO principles in less-than-honest ways. Because SEO is often reduced to the idea that keywords create cash, the thinking for some has been simple: “If they want keyword volume, we’ll give them keyword volume.” In practice, this often appears as website text made up of little more than repeated keywords. Of course, that makes the page barely readable, if it can be ...
Is There Such A Thing As Too Much SEO?
Writing strong, SEO-friendly website content is not as simple as it may seem. You need to satisfy search engines while still producing content that feels useful, polished, and engaging to real readers. When that balance is missing, it often shows in more amateur website copy. A common mistake is assuming that the more often a keyword appears, the better the page will perform. This can lead to the keyword being repeated every other sentence, or used at an unnaturally high density. ...
SEO: A Tool For Boosting Your Ranking, Not A Silver Bullet
Many people understand just enough about the Internet and search engines to know that search engine optimization matters, but not enough to realize that it won’t magically solve every problem. SEO is not something you add to a website and then simply wait for visitors to arrive. Yes, it is important, and yes, it is a smart and useful concept. But poor or careless SEO will not increase your website traffic any more than handing out free balloons will send ...


