Complete SEO Audit Checklist for Websites

Smith

5 months ago

An SEO audit is a full review of your website’s ability to be crawled, indexed, understood, trusted, and ranked by search engines. Google describes SEO as helping search engines understand your content and helping users find your site through search, so a good audit should look at both technical performance and content usefulness. (Google for Developers)

Use this checklist to audit any website, from a small business site to a blog, ecommerce store, or service-based website.

1. SEO Audit Setup

Before checking individual pages, gather your tools and baseline data.

Checklist

[ ] Set up Google Search Console.
[ ] Set up analytics tracking.
[ ] Crawl the website with an SEO crawler.
[ ] Export current organic traffic data.
[ ] Export current keyword ranking data.
[ ] Export indexed page data.
[ ] List your most important pages.
[ ] Identify your main business goals.
[ ] Check whether the website has had a redesign, migration, or major traffic drop recently.

Pages to prioritize

Start with the pages that matter most:

Homepage
Main service pages
Main product pages
Category pages
High-traffic blog posts
High-converting landing pages
Local location pages
Pages ranking on page two of Google
Pages with declining traffic

Do not treat every page equally. A broken checkout page or blocked service page is usually more urgent than a weak old blog post.

2. Crawlability and Indexability Audit

Search engines need to crawl and index your pages before they can rank. Google’s crawling and indexing documentation explains that these systems control Google’s ability to find, parse, and show your content in Search. (Google for Developers)

Checklist

[ ] Check whether important pages are crawlable.
[ ] Check whether important pages are indexable.
[ ] Review robots.txt.
[ ] Look for accidental noindex tags.
[ ] Check canonical tags.
[ ] Check XML sitemap status.
[ ] Find pages blocked by robots rules.
[ ] Find pages excluded from indexing.
[ ] Find crawl errors.
[ ] Check whether important JavaScript-rendered content is visible to Google.
[ ] Check whether CSS and JavaScript files are blocked.
[ ] Check server status codes.

Common issues

Important pages blocked by `robots.txt`

The robots.txt file tells crawlers which URLs they can access, but Google says it is mainly used to manage crawler access and is not the right way to keep a page out of search results. (Google for Developers)

Bad example:

User-agent: *
Disallow: /

This blocks the whole site.

Accidental `noindex`

A noindex tag tells search engines not to index a page. Google states that a noindex rule prevents a page from appearing in Search results when Google can see the directive. (Google for Developers)

Check for:

<meta name="robots" content="noindex">

Remove it from pages that should rank.

3. XML Sitemap Audit

An XML sitemap helps search engines discover important URLs. Google says sitemaps can be submitted in Search Console and can also be referenced in robots.txt. (Google for Developers)

Checklist

[ ] Sitemap exists.
[ ] Sitemap is submitted in Google Search Console.
[ ] Sitemap only includes indexable pages.
[ ] Sitemap does not include 404 pages.
[ ] Sitemap does not include redirected URLs.
[ ] Sitemap does not include noindex pages.
[ ] Sitemap uses canonical URLs.
[ ] Sitemap updates automatically when pages are added or removed.
[ ] Large websites use sitemap indexes where needed.
[ ] Image, video, or news sitemaps are used where relevant.

Bad sitemap example

A sitemap should not include:

/page-that-404s/
/old-url-that-redirects/
/noindex-thank-you-page/
/duplicate-url/?tracking=email

Better sitemap structure

Include only important, clean URLs:

/
/services/
/technical-seo-audit/
/blog/keyword-research-guide/
/products/category-name/

4. Site Architecture Audit

Site architecture affects how easily users and search engines can move through your website.

Checklist

[ ] Important pages are reachable within a few clicks.
[ ] Navigation is clear.
[ ] Footer links are useful.
[ ] Breadcrumbs are used where helpful.
[ ] Category pages are organized logically.
[ ] Service pages are easy to find.
[ ] Blog categories are not messy or duplicated.
[ ] Orphan pages are identified.
[ ] Important pages receive internal links.
[ ] Low-value pages are not wasting crawl attention.

Common problems

Important pages buried too deeply.
Product pages only accessible through search filters.
Blog posts with no internal links.
Duplicate category and tag pages.
Old landing pages with no navigation path.
Too many thin archive pages.

Simple structure example

Homepage
├── Services
│   ├── Technical SEO Audit
│   ├── Local SEO
│   └── SEO Content Strategy
├── Blog
│   ├── Keyword Research Guide
│   ├── On-Page SEO Checklist
│   └── Link Building Strategies
└── Contact

A clear structure helps search engines understand which pages are important.

5. Internal Linking Audit

Internal links help users find related content and help search engines discover and understand pages. Google’s SEO Starter Guide recommends using links to help users and Google find other pages on your site. (Google for Developers)

Checklist

[ ] Important pages have enough internal links.
[ ] Internal links use descriptive anchor text.
[ ] Broken internal links are fixed.
[ ] Redirected internal links are updated.
[ ] Orphan pages are linked from relevant pages.
[ ] Related blog posts link to each other.
[ ] Service pages link to supporting content.
[ ] Product pages link to relevant categories.
[ ] Category pages link to important subcategories.
[ ] Anchor text is natural, not over-optimized.

Weak anchor text

Click here
Read more
This page
Learn more

Better anchor text

technical SEO audit checklist
keyword research guide
local SEO services
on-page SEO tips for beginners

6. URL Structure Audit

URLs should be simple, readable, and consistent.

Checklist

[ ] URLs are short and descriptive.
[ ] URLs use lowercase letters.
[ ] URLs use hyphens between words.
[ ] URLs avoid unnecessary numbers and parameters.
[ ] Important URLs include relevant keywords naturally.
[ ] Old URLs redirect to the correct new URLs.
[ ] HTTP redirects to HTTPS.
[ ] Non-www and www versions are handled consistently.
[ ] Trailing slash rules are consistent.
[ ] Tracking parameters are not creating duplicate indexable pages.

Good URL

/example.com/on-page-seo-checklist/

Bad URL

/example.com/post?id=8273&cat=seo-final-version

7. Canonical Tag Audit

Canonical tags help signal the preferred version of duplicate or very similar pages. Google says site owners can indicate canonical preferences through methods such as redirects, rel="canonical", and sitemap signals. (Google for Developers)

Checklist

[ ] Every important page has a correct canonical tag.
[ ] Canonical tags point to live 200-status URLs.
[ ] Canonical tags do not point to redirected URLs.
[ ] Canonical tags do not point to 404 pages.
[ ] Important pages do not canonicalize to unrelated pages.
[ ] Duplicate pages canonicalize to the preferred version.
[ ] HTTP/HTTPS and www/non-www duplicates are consolidated.
[ ] Parameter URLs are handled properly.
[ ] Paginated pages are handled correctly.

Bad canonical example

<link rel="canonical" href="https://example.com/">

Used on every page, this incorrectly points all pages to the homepage.

Better canonical example

<link rel="canonical" href="https://example.com/technical-seo-audit/">

8. Redirect Audit

Redirects are useful, but bad redirects can hurt SEO and user experience.

Checklist

[ ] Old URLs redirect to the most relevant new URLs.
[ ] Redirect chains are removed.
[ ] Redirect loops are fixed.
[ ] Internal links point directly to final URLs.
[ ] HTTP redirects to HTTPS.
[ ] Deleted pages redirect only when there is a relevant replacement.
[ ] Irrelevant redirects to the homepage are avoided.
[ ] Temporary redirects are not used for permanent moves.
[ ] Migration redirects are tested.

Bad redirect chain

/page-a → /page-b → /page-c → /page-d

Better redirect

/page-a → /page-d

9. Status Code Audit

Status codes tell browsers and crawlers what happened when they requested a URL.

Checklist

[ ] Important pages return 200 status.
[ ] Deleted pages return 404 or 410 when appropriate.
[ ] Redirected pages use the correct redirect.
[ ] Server errors are fixed.
[ ] Soft 404 pages are identified.
[ ] Internal links do not point to 404 pages.
[ ] Sitemap does not include non-200 URLs.

Common status code issues

404 pages linked internally.
500 server errors.
Soft 404 pages returning 200.
Redirect loops.
Important pages accidentally returning 403.
Old URLs not redirected after migration.

10. Page Speed and Core Web Vitals Audit

Core Web Vitals measure real-world user experience for loading performance, interactivity, and visual stability. Google recommends achieving good Core Web Vitals for Search success and overall user experience. (Google for Developers)

Checklist

[ ] Check Core Web Vitals in Google Search Console.
[ ] Test key pages with PageSpeed Insights or Lighthouse.
[ ] Identify poor LCP pages.
[ ] Identify poor INP pages.
[ ] Identify poor CLS pages.
[ ] Compress large images.
[ ] Remove unnecessary scripts.
[ ] Reduce render-blocking resources.
[ ] Use caching.
[ ] Use a CDN where appropriate.
[ ] Optimize fonts.
[ ] Reserve space for images, ads, and embeds.
[ ] Delay non-critical third-party scripts.
[ ] Improve server response time.

Core Web Vitals to check

Metric	Measures	Good Target
LCP	Main content loading speed	2.5 seconds or less
INP	Page responsiveness	200 ms or less
CLS	Visual stability	0.1 or less

Google also explains that good Core Web Vitals do not guarantee top rankings, because relevance and other factors still matter, but page experience can contribute to success when helpful content is otherwise similar. (Google for Developers)

11. Mobile SEO Audit

Google recommends responsive design because it uses the same URL and HTML while adapting the display for different devices. (Google for Developers)

Checklist

[ ] Website uses responsive design.
[ ] Mobile content matches desktop content.
[ ] Mobile navigation works properly.
[ ] Text is readable on small screens.
[ ] Buttons are easy to tap.
[ ] Forms are mobile-friendly.
[ ] Images resize correctly.
[ ] Popups do not block the main content.
[ ] Important internal links are visible on mobile.
[ ] Structured data is present on mobile pages.
[ ] Mobile pages load quickly.
[ ] No mobile-only crawl errors exist.

Common mobile problems

Desktop pages have more content than mobile pages.
Mobile menus hide important links.
Buttons are too close together.
Popups cover the page.
Product filters do not work on mobile.
Forms are too long or difficult to complete.

12. HTTPS and Security Audit

A secure website improves user trust and protects data.

Checklist

[ ] Website uses HTTPS.
[ ] HTTP redirects to HTTPS.
[ ] No mixed content warnings exist.
[ ] SSL certificate is valid.
[ ] Internal links use HTTPS.
[ ] Canonical tags use HTTPS.
[ ] Sitemap URLs use HTTPS.
[ ] Important scripts and images load securely.
[ ] No hacked content appears in search results.

Security issues can also become SEO issues if users see browser warnings or if Google detects hacked or spammy content.

13. On-Page SEO Audit

On-page SEO helps search engines and users understand each page.

Checklist

[ ] Each page has one clear purpose.
[ ] Each page targets one primary topic.
[ ] Title tag is unique.
[ ] Title tag includes the main keyword naturally.
[ ] Meta description is unique and useful.
[ ] H1 is clear and relevant.
[ ] Headings follow a logical structure.
[ ] URL is readable.
[ ] Content matches search intent.
[ ] Internal links are included.
[ ] External links are useful where needed.
[ ] Images have descriptive alt text.
[ ] Page has a clear call to action.

Title tag checklist

[ ] Unique
[ ] Accurate
[ ] Clear
[ ] Concise
[ ] Keyword-relevant
[ ] Written for users
[ ] Not stuffed with keywords

Meta description checklist

[ ] Summarizes the page
[ ] Matches search intent
[ ] Includes the main keyword naturally
[ ] Gives users a reason to click
[ ] Avoids duplicate text
[ ] Avoids keyword stuffing

14. Content Quality Audit

Google says its ranking systems aim to prioritize helpful, reliable information created to benefit people, not content created mainly to manipulate rankings. (Google for Developers)

Checklist

[ ] Content answers the main search intent.
[ ] Content is original.
[ ] Content is accurate.
[ ] Content is up to date.
[ ] Content provides enough depth.
[ ] Content includes examples.
[ ] Content avoids unnecessary filler.
[ ] Content is easy to read.
[ ] Content demonstrates experience or expertise.
[ ] Content has a clear author or business source where relevant.
[ ] Thin pages are improved, merged, or removed.
[ ] Duplicate pages are consolidated.
[ ] Outdated pages are refreshed.
[ ] Pages created only for keyword variations are reviewed.

Content questions to ask

Does this page satisfy the searcher?
Is it better than competing pages?
Does it add anything original?
Is it trustworthy?
Would users bookmark, share, or recommend it?
Would this page still be useful if search engines did not exist?

15. Search Intent Audit

A page can be technically optimized and still fail if it does not match search intent.

Checklist

[ ] Identify the primary keyword for each important page.
[ ] Search the keyword manually.
[ ] Review the top-ranking result types.
[ ] Check whether Google shows guides, product pages, local results, videos, or comparisons.
[ ] Match your page format to the intent.
[ ] Rewrite pages that target the wrong intent.
[ ] Add sections that answer related user questions.
[ ] Use a CTA that matches the user’s stage.

Examples

Keyword	Likely Intent	Best Page Type
what is SEO	Learn	Beginner guide
on-page SEO checklist	Practical help	Checklist
best SEO tools	Compare	Comparison post
SEO agency pricing	Evaluate cost	Pricing/service page
emergency plumber near me	Take action	Local service page

16. Duplicate Content Audit

Duplicate content can confuse search engines about which page should rank.

Checklist

[ ] Check for duplicate title tags.
[ ] Check for duplicate meta descriptions.
[ ] Check for duplicate body content.
[ ] Check HTTP/HTTPS duplicates.
[ ] Check www/non-www duplicates.
[ ] Check URL parameter duplicates.
[ ] Check category and tag page duplication.
[ ] Check printer-friendly pages.
[ ] Check ecommerce product variation pages.
[ ] Use canonical tags where appropriate.
[ ] Merge or redirect duplicate pages when needed.

Common duplicate URLs

https://example.com/page/
https://www.example.com/page/
http://example.com/page/
https://example.com/page/?utm_source=email

17. Image SEO Audit

Images can affect rankings, page speed, accessibility, and Google Images visibility.

Checklist

[ ] Images are relevant to the page.
[ ] Image filenames are descriptive.
[ ] Alt text is useful and natural.
[ ] Images are compressed.
[ ] Images use appropriate dimensions.
[ ] Responsive images are used.
[ ] Width and height attributes are included.
[ ] Important images are crawlable.
[ ] Hero images are not lazy-loaded incorrectly.
[ ] Image captions are used where helpful.
[ ] Image URLs are not blocked.

Bad alt text

SEO SEO checklist SEO ranking best SEO tips

Better alt text

Screenshot of an on-page SEO checklist showing title tag and meta description tasks

18. Structured Data Audit

Structured data helps Google understand page content and may make eligible pages appear with richer search features. (Google for Developers)

Checklist

[ ] Structured data is used where relevant.
[ ] Schema matches visible page content.
[ ] JSON-LD is valid.
[ ] Required properties are included.
[ ] No fake reviews are marked up.
[ ] Product schema is only used on real product pages.
[ ] LocalBusiness schema is accurate.
[ ] Article schema is used for articles where appropriate.
[ ] Breadcrumb schema is valid.
[ ] FAQ schema is used only for visible FAQs.
[ ] Rich Results Test errors are fixed.

Google’s structured data guidelines say markup should not describe content that is not visible to readers and should follow Search spam policies. (Google for Developers)

19. Blog and Content Hub Audit

For websites with blogs, audit the content library carefully.

Checklist

[ ] Blog categories are organized.
[ ] Tags are not creating thin duplicate pages.
[ ] Old posts are updated.
[ ] Posts have clear titles.
[ ] Posts target specific search intent.
[ ] Related posts link to each other.
[ ] Thin posts are improved or merged.
[ ] Outdated statistics are replaced.
[ ] Broken links are fixed.
[ ] Author information is clear.
[ ] CTAs are relevant.
[ ] Topic clusters exist.
[ ] Important blog posts link to commercial pages.

Content actions

Issue	Action
Thin but useful topic	Improve
Duplicate topic	Merge
Outdated post	Refresh
No traffic and no value	Remove or noindex
Strong post with weak CTA	Add better next step
Ranking page two	Expand and internally link

20. Ecommerce SEO Audit

For ecommerce websites, product and category pages need special attention.

Checklist

[ ] Important category pages are indexable.
[ ] Product pages have unique descriptions.
[ ] Product images are optimized.
[ ] Product schema is valid.
[ ] Prices and availability are accurate.
[ ] Reviews are visible and legitimate.
[ ] Filters do not create unlimited duplicate URLs.
[ ] Faceted navigation is controlled.
[ ] Out-of-stock pages are handled properly.
[ ] Internal search pages are not indexed unnecessarily.
[ ] Pagination works.
[ ] Product variants are handled correctly.
[ ] Category pages include useful copy.
[ ] Breadcrumbs are used.
[ ] Related products link logically.

Common ecommerce SEO problems

Manufacturer descriptions copied across many sites.
Category pages with no unique content.
Thousands of filter URLs indexed.
Product pages removed without redirects.
Thin product pages with only images and price.
Slow product pages due to scripts and large images.

21. Local SEO Audit

For local businesses, visibility in local search depends on relevance, distance, and prominence, according to Google’s local ranking guidance. (Google for Developers)

Checklist

[ ] Google Business Profile is claimed.
[ ] Business name is accurate.
[ ] Address is accurate.
[ ] Phone number is accurate.
[ ] Business hours are updated.
[ ] Primary category is correct.
[ ] Services or products are listed.
[ ] Photos are added.
[ ] Reviews are monitored.
[ ] Review responses are professional.
[ ] Local landing pages are unique.
[ ] NAP information is consistent across directories.
[ ] LocalBusiness schema is added where appropriate.
[ ] Location pages are not thin doorway pages.
[ ] Contact information is easy to find on mobile.

Avoid

Fake reviews.
Fake locations.
Keyword-stuffed business names.
Duplicate Google Business Profiles.
Thin city pages with only the location changed.

22. Backlink and Off-Page SEO Audit

Backlinks can support authority, but manipulative link building creates risk. Google’s spam policies classify links created mainly to manipulate rankings as link spam. (Google for Developers)

Checklist

[ ] Review backlink profile.
[ ] Identify high-quality referring domains.
[ ] Identify spammy referring domains.
[ ] Check anchor text distribution.
[ ] Look for paid link patterns.
[ ] Look for private blog network links.
[ ] Look for irrelevant foreign-language spam links.
[ ] Check lost backlinks.
[ ] Reclaim links pointing to broken URLs.
[ ] Identify unlinked brand mentions.
[ ] Build links through legitimate content and PR.
[ ] Avoid automated link building.
[ ] Avoid excessive link exchanges.

Good backlink signs

Relevant website.
Editorially placed.
Natural anchor text.
Useful to real readers.
From a trustworthy page.
Sends potential referral traffic.

Risky backlink signs

Site sells links openly.
Irrelevant content.
Exact-match anchor repeated often.
Low-quality guest post farms.
Private blog networks.
Spammy directories.
Hacked or hidden links.

23. Spam and Manual Action Audit

Google’s spam policies explain that spammy tactics can cause pages or entire sites to rank lower or be omitted from Search. (Google for Developers)

Checklist

[ ] Check Google Search Console for manual actions.
[ ] Check Google Search Console for security issues.
[ ] Look for hacked pages.
[ ] Look for injected spam content.
[ ] Check for cloaking.
[ ] Check for hidden text.
[ ] Check for doorway pages.
[ ] Check for scraped content.
[ ] Check for keyword stuffing.
[ ] Check for sneaky redirects.
[ ] Check for scaled low-value content.
[ ] Check for fake reviews.
[ ] Check for misleading structured data.
[ ] Remove or fix violations quickly.

Black hat tactics to avoid

Keyword stuffing
Cloaking
Hidden links
Link schemes
Doorway pages
Scraped content
Sneaky redirects
Mass-generated low-value pages
Fake reviews
Site reputation abuse

24. Analytics and Tracking Audit

You need accurate data to measure SEO performance.

Checklist

[ ] Google Analytics or equivalent analytics is installed.
[ ] Google Search Console is verified.
[ ] Conversion tracking is working.
[ ] Contact forms are tracked.
[ ] Phone calls are tracked where relevant.
[ ] Ecommerce revenue is tracked.
[ ] Newsletter signups are tracked.
[ ] Thank-you pages are not indexed.
[ ] Internal traffic is filtered where possible.
[ ] UTM tracking is used correctly.
[ ] Organic traffic is separated from paid traffic.
[ ] Key landing pages are monitored.
[ ] Traffic drops are investigated by page and query.

Metrics to review

Organic clicks
Organic impressions
Average position
Click-through rate
Indexed pages
Conversions
Revenue
Leads
Top landing pages
Top queries
Pages losing traffic
Pages gaining traffic

25. Competitor SEO Audit

A competitor audit helps you understand what you are up against.

Checklist

[ ] Identify organic competitors.
[ ] Compare ranking keywords.
[ ] Compare content depth.
[ ] Compare page types.
[ ] Compare backlinks.
[ ] Compare site structure.
[ ] Compare title tags and meta descriptions.
[ ] Compare content freshness.
[ ] Compare Core Web Vitals where possible.
[ ] Identify content gaps.
[ ] Identify link opportunities.
[ ] Identify pages you can improve beyond competitors.

Questions to ask

What pages are ranking above yours?
Are they more detailed?
Are they more trusted?
Are they faster?
Do they match intent better?
Do they have stronger backlinks?
Do they offer better examples, tools, or data?

26. SEO Audit Priority System

Not every issue has the same impact. Prioritize fixes by severity.

High priority

Fix immediately:

Important pages blocked from indexing
Accidental noindex
Major crawl errors
Broken revenue pages
Sitewide canonical mistakes
HTTPS issues
Hacked content
Manual actions
Severe traffic drops
Broken navigation
Incorrect redirects after migration

Medium priority

Fix after critical issues:

Duplicate title tags
Weak internal linking
Slow important pages
Thin category pages
Missing schema on key pages
Outdated high-traffic content
Missing alt text on important images
Redirect chains

Low priority

Fix when resources allow:

Minor metadata tweaks
Low-value old posts
Small image filename issues
Minor formatting problems
Low-traffic page improvements

Complete SEO Audit Checklist Summary

Technical SEO

[ ] Crawlability
[ ] Indexability
[ ] Robots.txt
[ ] Noindex tags
[ ] Canonicals
[ ] XML sitemap
[ ] Redirects
[ ] Status codes
[ ] HTTPS
[ ] Mobile usability
[ ] Core Web Vitals
[ ] JavaScript rendering
[ ] Structured data

On-page SEO

[ ] Title tags
[ ] Meta descriptions
[ ] H1 headings
[ ] H2/H3 structure
[ ] URL structure
[ ] Keyword targeting
[ ] Search intent
[ ] Internal links
[ ] External links
[ ] Image alt text
[ ] CTAs

Content SEO

[ ] Helpful content
[ ] Originality
[ ] Freshness
[ ] Topic depth
[ ] Readability
[ ] Duplicate content
[ ] Thin content
[ ] Blog clusters
[ ] E-E-A-T signals
[ ] Content gaps

Off-page SEO

[ ] Backlink quality
[ ] Anchor text
[ ] Lost links
[ ] Toxic patterns
[ ] Brand mentions
[ ] Local citations
[ ] Digital PR opportunities

Local SEO

[ ] Google Business Profile
[ ] Reviews
[ ] NAP consistency
[ ] Local pages
[ ] Local schema
[ ] Local backlinks
[ ] Mobile contact actions

Tracking

[ ] Search Console
[ ] Analytics
[ ] Conversion tracking
[ ] Rank tracking
[ ] Revenue or lead tracking
[ ] Audit report
[ ] Fix priority list

Final Thought

A complete SEO audit should not only list problems. It should explain which issues matter most, why they matter, and what to fix first.

Start with crawlability, indexing, technical errors, and page experience. Then improve titles, content quality, search intent, internal links, structured data, backlinks, and local SEO. The best audits lead to a clear action plan that improves rankings, traffic, conversions, and user experience over time.

1. SEO Audit Setup

Checklist

Pages to prioritize

2. Crawlability and Indexability Audit

Checklist

Common issues

Important pages blocked by robots.txt

Accidental noindex

3. XML Sitemap Audit

Checklist

Bad sitemap example

Better sitemap structure

4. Site Architecture Audit

Checklist

Common problems

Simple structure example

5. Internal Linking Audit

Checklist

Weak anchor text

Better anchor text

6. URL Structure Audit

Checklist

Good URL

Bad URL

7. Canonical Tag Audit

Checklist

Bad canonical example

Better canonical example

8. Redirect Audit

Checklist

Bad redirect chain

Better redirect

9. Status Code Audit

Checklist

Common status code issues

10. Page Speed and Core Web Vitals Audit

Checklist

Core Web Vitals to check

11. Mobile SEO Audit

Checklist

Common mobile problems

12. HTTPS and Security Audit

Checklist

13. On-Page SEO Audit

Checklist

Title tag checklist

Meta description checklist

14. Content Quality Audit

Checklist

Content questions to ask

15. Search Intent Audit

Checklist

Examples

16. Duplicate Content Audit

Checklist

Common duplicate URLs

17. Image SEO Audit

Checklist

Bad alt text

Better alt text

18. Structured Data Audit

Checklist

19. Blog and Content Hub Audit

Checklist

Content actions

20. Ecommerce SEO Audit

Checklist

Common ecommerce SEO problems

21. Local SEO Audit

Checklist

Avoid

22. Backlink and Off-Page SEO Audit

Checklist

Good backlink signs

Risky backlink signs

23. Spam and Manual Action Audit

Checklist

Black hat tactics to avoid

24. Analytics and Tracking Audit

Checklist

Important pages blocked by `robots.txt`

Accidental `noindex`