Search engine optimization is one of those unusual new-millennium skills that appeared at a time when the average internet user could start teaching themselves almost anything. Yes, SEO takes study, but much of the basic mechanics can be learned through forums, guides, and online resources. Still, plenty of companies offer SEO services and manage to stay in business. How does that happen if SEO is something most people can learn? Maybe it is not quite as simple as it first appears.
People who are new to SEO can quickly start to think of themselves as experts. Search Twitter and you will find countless profiles confidently claiming that the person behind the account is an SEO expert. Unlike terms such as doctor or dietitian, “SEO expert” is not legally protected, so anyone can use it. Many people may genuinely believe they have mastered it and have nothing to gain from hiring an SEO company. That is often the problem with new technologies.
If you are launching a website to sell a product or service, you are probably searching the internet to find out what you need to know. Sooner or later, the term SEO, and its importance, will come up, along with plenty of guides explaining how to do it yourself. Handling it on your own is usually much cheaper than outsourcing it to a company, so why should you bother?
The simple answer is that no one becomes a true expert overnight. The people who run SEO service companies usually have spent a long time studying and practicing the craft. Unless you can set aside several months to learn it properly yourself, you are likely to get better results by working with people who already know what they are doing.
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