Search engine optimization has always involved a delicate balance between helping search engines understand a page and creating a good experience for real human visitors. Every page on a website sends signals about what it is, who it is for, and why it deserves attention. Some of those signals are visible in the page content […]
Should You Outsource Your SEO Work?
Search engine optimization is one of those unusual new-millennium skills that appeared at a time when the average internet user could start teaching themselves almost anything. Yes, SEO takes study, but much of the basic mechanics can be learned through forums, guides, and online resources. Still, plenty of companies offer SEO services and manage to […]
The Seven Deadly Sins of SEO: #7 “Avoid Black Hat Techniques”
Every so often, they show up on internet marketing forums: people claiming they’ve discovered a foolproof “black hat” search engine optimization technique. For a price, they say their method will push your website to the top of the search engine results—and, of course, they promise you’ll never get caught. But think about it. We’d all […]