In the ninth century, Abu Abdullah Muhammad ibn Musa al-Khwarizmi, a Persian mathematician, introduced algebraic concepts and Arabic numerals while working in Baghdad, which was then an international center for scientific study. His method for performing arithmetic with Arabic numerals was called algorism. By the eighteenth century, the term had evolved into algorithm. Algorithms are […]
A Brief History of Search Engine Optimization
Search engine optimization is the art and science of making web pages more attractive to internet search engines. Some internet businesses consider search engine optimization to be a subset of search engine marketing. In the mid-1990s, webmasters and search engine content providers began optimizing websites. At the time, all webmasters had to do was submit […]
What Is SEO?
“SEO” stands for “search engine optimization.” As the name suggests, it’s about setting up and improving your website so search engines can find, understand, and rank it more easily. When someone looks for a website, they usually type a few key words into their preferred search engine. For example, if they’re looking for a restaurant […]
What Is Robots.txt?
Search engines keep their listings current and show the most accurate results by performing an action known as a “crawl.” This means sending out a “bot” — sometimes called a “spider” — to move through the internet and look for new pages, updated pages, or pages the search engine did not previously know existed. After […]
The Seven Deadly Sins of SEO: #1 “Hidden Text”
Anyone with a basic understanding of search engine optimization knows that the text on a website plays a major role in how it ranks in search engines. In fact, you could argue that a site’s written content is one of the most important things search engines look at. So it’s easy to see why someone […]
Why Is SEO Important?
Think back to the days before the internet, when people looked up businesses in the Yellow Pages or another printed directory. Now imagine you needed a plumber. You turned to the “P” section, flipped through the pages, and found only three plumbers listed. That would be a huge advantage for those three plumbers, wouldn’t it? […]