This may seem obvious, but no search engine is going to rank your site well if its bots find spyware, malware, viruses, or any other internet nasties on your website. In fact, if a bot discovers that kind of content, your site will likely be removed from the results and blacklisted. That sounds simple enough. […]
The Seven Deadly Sins of SEO: #3 “Duplicate Content”
Among people who understand internet marketing, duplicate content can be a tricky issue. The main debate is over what actually counts as duplicate content. Some internet marketers argue that anything previously published on another website qualifies, while others say it only matters when the same text appears more than once on the same website. The […]
The Seven Deadly Sins of SEO: #1 “Hidden Text”
Anyone with a basic understanding of search engine optimization knows that the text on a website plays a major role in how it ranks in search engines. In fact, you could argue that a site’s written content is one of the most important things search engines look at. So it’s easy to see why someone […]
Evaulating Web Site Performance
Setting up a website is the first step in an Internet marketing campaign, and its success depends heavily on how clearly you define your goals. If you do not know what you want your site to accomplish, it will likely fail to accomplish much of anything. Without goals to guide how you build and monitor […]
The Seven Deadly Sins of SEO: #4 “Linking To Bad Sites”
Have you ever heard the phrase “falling in with a bad crowd”? In search engine optimization, linking to websites that search engines consider questionable can have a similar effect. Your own website may not be “bad,” but if you promote sites that violate the terms and conditions of major search engines by linking to them, […]
Why Is SEO Important?
Think back to the days before the internet, when people looked up businesses in the Yellow Pages or another printed directory. Now imagine you needed a plumber. You turned to the “P” section, flipped through the pages, and found only three plumbers listed. That would be a huge advantage for those three plumbers, wouldn’t it? […]