All major search engines compete to make their results as relevant, current, and useful as possible. For a search engine to be seen as effective—and to keep attracting users—it depends on its reputation for returning the right information for any given search term. That assumption makes sense. Imagine you were looking for tips on how […]
Designing a Web Crawler Friendly Web Site
The most successful online businesses have one thing in common: they know how to make search engine optimization work for them. Search engine optimization is both the art and science of making websites appealing to internet search engines. The first step toward strong search engine optimization is attracting search engine web crawlers to your website. […]
Basic Information about Search Engine Optimization
Fifteen years ago, if we needed information, we usually had to go to the library. Writing reports and preparing for tests meant spending hours scanning shelves of books, feeding change into the copy machine, checking out stacks of books, and squinting at microfilm. The internet has changed all of that. Now, when we need to […]
How Google’s PageRank Determines Search Engine Optimization
Some internet search engines are designed to scan a webpage for keywords. They then use a mathematical formula that considers how often those keywords appear on the page and where they are located to help determine the page’s ranking. Other internet search engines use a process that looks at how many times a webpage is […]
The Seven Deadly Sins of SEO: #5 “Hosting Viruses, Malware or Other Nasties”
This may seem obvious, but no search engine is going to rank your site well if its bots find spyware, malware, viruses, or any other internet nasties on your website. In fact, if a bot discovers that kind of content, your site will likely be removed from the results and blacklisted. That sounds simple enough. […]
The Seven Deadly Sins of SEO: #3 “Duplicate Content”
Among people who understand internet marketing, duplicate content can be a tricky issue. The main debate is over what actually counts as duplicate content. Some internet marketers argue that anything previously published on another website qualifies, while others say it only matters when the same text appears more than once on the same website. The […]
Evaulating Web Site Performance
Setting up a website is the first step in an Internet marketing campaign, and its success depends heavily on how clearly you define your goals. If you do not know what you want your site to accomplish, it will likely fail to accomplish much of anything. Without goals to guide how you build and monitor […]
The Seven Deadly Sins of SEO: #4 “Linking To Bad Sites”
Have you ever heard the phrase “falling in with a bad crowd”? In search engine optimization, linking to websites that search engines consider questionable can have a similar effect. Your own website may not be “bad,” but if you promote sites that violate the terms and conditions of major search engines by linking to them, […]
Finding a Search Engine Optimization Company
When it comes to business, some people like to get their hands dirty and work through every detail of every deal and transaction. Others prefer to focus on the parts of the business they know well and feel comfortable handling, while leaving the areas they are unsure about to people with the right experience. Before […]